The Niagara Escarpment is going to get a lot less steep for people who shop at Hamilton's newest store. Pedego Hamilton has opened its doors and is selling the number one electric bicycle brand in North America: Pedego Electric Bikes.

Conveniently located at 1808 Rymal Road East near the Eramosa Karst Conservation Area, Chippewa and Red Hill trails, the Pedego Hamilton store sells 18 models of electric bikes, from colourful cruisers and cargo bikes to dual suspension mountain bikes and fat tire bikes, perfect for riding on sand or in snow. Electric bike rentals and service are also offered.

The store is the first of its kind in Hamilton and it joins five other new locations opening across the country this month, making Pedego the fastest growing electric bike brand in the country.

Glen Doe is the owner of Pedego Hamilton and an early adopter of electric bicycles who has ridden an e-bike for six years and tested many brands, before deciding to open a Pedego store. “I want to provide electric bikes to people who want to keep biking but find traditional biking a little too onerous or difficult due to their location, age, job or the environment,” Glen says. “Since you can’t arrive for meetings dripping with sweat, or always have a shower at work, electric bikes are a great help for commuters and recreational riders who want to ride no matter what the occasion.”

Having an electric bike “flattens the city” according to Glen, a huge advantage in Hamilton which is dissected by the Niagara escarpment and boasts many waterfalls.

Pedego Electric Bikes are designed in California and sold around the world. It is the company's belief that electric bicycles transform people's lives by getting them off couches, out of cars and having fun — lots of fun!